My name is Yuliya (it rhymes with Goo-lia). 

I live at the intersection of two cultures: born a Jew in the Soviet Union, raised in San Francisco, shaped by my self-imposed exile to the Biggest Little City, finding my way back home.

I'm a storyteller and matchmaker. My superpower is being a magic mirror for creative entrepreneurs: providing clarity on what you are meant to do and who you are here to serve

Most days you'll find me working with creative entrepreneurs and start-ups on: 

  • identifying, personifying and understanding their dream customers
  • crafting stories that vividly resonate with them
  • supporting product launches through partnerships and influencer outreach
  • providing the framework to create lifelong customers that sing their praises

I care deeply about inspiring and empowering people to tell their story (because we all have one), create their successes and own them.

I'll soon be embarking on a journey to find out how women are re-defining success. Watch this space to find out more.

Everybody can be great...because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.
— Martin Luther King Jr.